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     Classistant

Boston University College of Fine Arts
808 Commonwealth Ave, #406D

  1. T +1 475 441 1665
  2. E mh656@bu.edu

Sophomore Graphic Design ar225, Fall 2017

Course Description

Sophomore graphic design focuses on form-making and conceptual problem-solving. Image-making techniques will be explored and integrated into graphic design contexts. Conceptual problem-solving will be examined according to how forms suggest meaning. A student is expected to build upon the skills developed during foundation year to generate innovative and inventive form in both analog and digital formats. Static and dynamic design solutions will be explored.

Goals

The course will revolve around four centers of interest:

  • Understanding and comparing different types of graphic design practices;
  • Developing technical skills and widening technical lexicon;
  • Image-making in direct relationship with production technique;
  • Conceptualization put into application to communicate.

Several short and long assignments have been developed in relationship with what is above. The first few exercises and assignments will incite the students to explore analog and digital techniques while being introduced to graphic design terminology. Students here will also experience new ways of argumenting in design contexts. The second project will introduce future designers to branding and its derivatives in an emulated “real-world” context. The last assignment proposes an image-making in relationship with a production process. Your contribution and findings are important to the course. Each students will be highly encouraged to learn about different processes in order to deliver realistic and professional results. Be curious and share with others!

By the end of the semester, the students should have been sensitized to the importance of a “personal attitude” – or voice – in the practice of design while understanding several means of “real-world” production.

Requirements

  • Foundation training as a Freshmen
  • Transfer student with basic arts training

Attendance

Attend to all classes is essential. Un-excused absences will result in faults to the participation evaluation. Keep me updated if you need to miss class. In any case, the students are responsible for being up-to-date. Being late will be perceived the same way.

Grading Criteria

Grading grid download link

Evaluation

You will be evaluated according to your overall engagement in the projects and exercises. Your active participation (5%) during the semester will also be taken in account. A mid-semester grade will be delivered.

  • Exercise 1 — 5%
  • Exercise 2 — 5%
  • Assignment 1a / 1b — 20%
  • Assignment 2 — 30%
  • Assignment 3 — 35%
  • Class participation follows the regulations on attendance of the College of Fine Arts.

Assignments Criteria (general)

  • Originality / point of view / attitude
  • Formal approach
  • Execution shows time investment
  • Execution shows technical skills
  • Give your idea a chance
  • Strangeness factor (Extra points)

Materials (Must Have)

  • Laptop or home computer
  • Mouse and/or trackpad, drawing tablet, etc.

Suggested Materials

  • Sketchbook
  • Metal ruler
  • X-acto knife and blades
  • Cutting mat
  • Rubber Cement, Spray mount
  • Variety of cardstock, paper, magazines, found materials
  • Digital storage device to backup your files
  • Anything that you can use to make new/unexpected form

Calendar

  • September 5 / Week 1
    1. Course introduction
    2. Discussion with students
    3. Syllabus overview
    4. My/your views, my/your work, my/your expectations
    5. Reading: Introducing Jean-François Lyotard
    6. Illustrator basics
    7. Exercise 1 (and how-to)
  • September 7
    1. Discussion on the reading
    2. Pres: GD, what is it?
    3. Pres: On IADDB
    4. Pres: Introduction to assignment 1a
    5. Pres: Graphical representation of music
  • September 12 / Week 2
    1. Exercise 1 delivery and review
    2. In class workshop, assignment 1a
  • September 14
    1. Assignment 1a — first crit and discussion
  • September 19 / Week 3
    1. Exercise 2
    2. Assignment 1a — second crit and delivery
  • September 21
    1. Pres: Introduction to assignment 1b
    2. Pres: Works of graphic design
  • September 26 / Week 4
    1. Exercise 2 — online delivery
    2. Crit / class workshop, bring your materials!!!
  • September 28
    1. Assignment 1b — crit
    2. Assignment 1b — Tutorials / production
  • October 3 / Week 5
    1. Assignment 1b — delivery
    2. Introducing assignment 2: Brand
  • October 5
    1. Assignment 2: Brand / homework – research part I
    2. Introducing branding
    3. Reading: “Some Politics on Style”
  • October 10 / Week 6
    1. Monday schedule substitute
  • October 12
    1. Assignment 2: Brand
    2. Research Presentation
    3. 2 lists of words – draw a mark / symbol for each of them
    4. Consider what you would like to change about the current identity, why?
  • October 17 / Week 7
    1. Assignment 2: Brand
    2. In class workshop: choose an animal to represent your store
  • October 19
    1. Mid-semester discussion: bring your projects from the first half of the semester
    2. Documentary: “Max Bill: Das Absolute Augenmass”
  • October 24 / Week 8
    1. Assignment 2: Brand
    2. Logo crit, bring 5 different logos, all printed
    3. Branding System
  • October 26
    1. Assignment 2: Brand
    2. Derivatives / Applications
  • October 31 / Week 9
    1. Assignment 2: Brand
    2. Work on items listed in the “Derivatives / Applications” segment on the Assignments page
    3. Work on items in “Printed Advert” showing on the same
  • November 2
    1. Assignment 2: Brand
    2. Last Crit
    3. Prepare a PDF presentation for week 10 / brand book
  • November 7 / Week 10
    1. Assignment 2 — delivery
    2. Introduction to assignment 3
    3. Read: “What is a Designer?”, Norman Potter (Readings section)
  • November 9
    1. Assignment 3
  • November 14 / Week 11
    1. Assignment 3
  • November 16
    1. Assignment 3
  • November 21 / Week 12
    1. Assignment 3
  • November 23
    1. Thanksgiving recess
  • November 28 / Week 13
    1. Assignment 3
  • November 30
    1. Assignment 3 — delivery, to be confirmed
  • December 5 / Week 14
    1. Last Day of Class
    2. Assignment 3 — delivery

Fall 2017 B1