- Brand the Abstract Choose one of the following: sell / promote something abstract; sell / promote something that no one can see; sell / promote something that doesn’t exist; sell / promote something that no one wants. (Or mix the enumerated above)
- How-to — Work in small teams
- Questions to be answered — What are you selling?
— Look at each of your teammates strenghts and weaknesses
— Has one teammate have one good camera?
— Who is good at video editing?
— Find a location to work at
— Use language
— Use sound
— Use outfits
— Inspire yourself from the vast universe of marketing
— Pinpoint marketing techniques
— Be entirely crazy
— What is your sale strategy?
— What is your business model?
— How do you do it?
— Where is it located?
— Come and describe what you have analysed.
— Tell the group what kind of promotional technique you have noticed out there.
— I do not believe it, prove it!
Delivery Format
- Video
- Performance (video documentation / photographs)
- Moving installation / performance (video documentation / photographs)
- In-situ installation (video documentation / photographs)